I'm a growth Marketer who steps into undefined problems, finds where the value is hiding in the data, and stands up the system a channel, a tool, a model, a program that turns it into results. The domain changes; the pattern doesn't. A decade of doing it across performance marketing, analytics, AI systems, and net-new channels leading the cross-functional work, not just executing it.
A late-cycle spend spike at HumanX’s first event raised the question. Trusted to reconstruct the paid channels for the next one, I built a 9-month framework that spends with the event cycle instead of against it and the results settled the question.
The same operating loop, whatever the domain. It's why the work holds up whether the artifact is an ad program, a custom API, an AI tool, or a data model.
Grouped by what I do, not by department. Every claim is a real, measured outcome.
Give me a blank page and a hypothesis and I'll turn it into a running, revenue-generating system then prove it works.
I don't just use tools I architect them, under real constraints, so teams operate faster and cleaner.
Measurement is where I separate what looks true from what is true then move budget accordingly.
Director-level ownership: budget, roadmap, and the people and partners across every lane it takes to ship.
Six builds, documented in full problem, system, result.